MBA E-Business

MBA in E-Business, also known as Master of Business Administration in E-Business, is a specialize business degree program that focuses on the application of electronic technologies, particularly the internet, in the context of business operations. Basically, this MBA program is designed to prepare students for the challenges and opportunities presented by the digital economy. This MBA Specialization educates students in internet business management. It covers managerial skills like managing expectations, performing market research, and communicating with stakeholders. Technical skills including testing, UX, design, and data proficiency are also covered.

An MBA in E-Business equips graduates with the knowledge and skills to navigate the dynamic digital landscape, making them valuable assets for businesses aiming to succeed in the online marketplace.

MBA E-Business in India

MBA E-Business
Table of Contents

    Scope of MBA E-Business in India

    The scope of MBA in E-Business in India is significant and promising, given the country’s rapid digital transformation and the increasing reliance on online platforms for various services. Following are some key points highlighting the scope of MBA E-Business in India:

    1. Growing E-Commerce Industry:

    • India’s e-commerce industry is one of the fastest-growing in the world. Major players like Amazon, Flipkart, and also several homegrown platforms are continually expanding, creating a demand for professionals skills in e-business strategies.

    2. Digital India Initiative:

    • The Indian government’s Digital India campaign aims to transform the country into a digitally empowered society. This initiative has led to increased internet penetration and also a surge in online services, creating opportunities for E-Business graduates.

    3. Start-up Ecosystem:

    • India has a vibrant start-up ecosystem, with many entrepreneurs focusing on e-commerce, digital marketing, and online services. E-Business graduates are essential for these start-ups to establish and expand their online presence.

    4. Digital Marketing Boom:

    • Digital marketing is a crucial aspect of e-business. With businesses investing heavily in online advertising, social media marketing, and SEO, there is a high demand for professionals with expertise in digital marketing strategies.

    5. Data Analytics and Big Data:

    • The rise of big data has created a demand for professionals who can analyze large datasets to derive meaningful insights. E-Business graduates with knowledge of data analytics tools are in demand across various industries.

    6. Consulting Opportunities:

    • Consultancy firms in India often seek professionals with expertise in e-business strategies to help traditional businesses transition into the digital realm. E-Business graduates can find opportunities in consulting roles.

    7. Entrepreneurship:

    • Many E-Business graduates choose entrepreneurship, launching their own e-commerce ventures, digital marketing agencies, or tech start-ups, contributing to the growth of the digital economy.

    8. Job Roles:

    • E-Business graduates can find roles such as E-Commerce Manager, Digital Marketing Manager, Business Analyst, Data Analyst, Product Manager, and also Online Business Consultant.

    9. Global Opportunities:

    • The skills acquired in E-Business are not limited to India. Graduates can explore job opportunities in multinational companies and also global tech firms operating in the digital space.

    10. Continuous Evolution:

    • The digital landscape is continuously evolving, creating a need for professionals who can adapt to new technologies and trends. E-Business graduates, with their updated skill set, are well-positioned to meet these evolving demands.

    Various career opportunities in e-commerce, digital marketing, data analytics, consulting, and entrepreneurship. As businesses continue to embrace digital strategies, the demand for skilled professionals in E-Business is expected to remain strong.

    Modes to Study MBA E-Business

    There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in E-Business Course Options Available.

    Full-Time MBA

    Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.

    Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.

    Duration: 2 Years.

    Fee Structure: Rs 2.0 Lacs – 18 Lacs.

    Part-Time MBA

    Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and education as a result.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
    Duration: 2-3 Years.
    Fee Structure: Rs 2.5 Lacs – 8 Lacs.

    Executive MBA (EMBA)

    Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and case studies.
    Eligibility: Graduate with Basically Minimum 2-3 years work experience.
     1-2 Years.
    Fee Structure:
     Rs 3.5 Lacs – 10 Lacs.

    Distance Learning MBA

    Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
    Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
    Duration: 2-3 Years.
    Fee Structure: Rs 1.0 Lacs – 3.0 Lacs

    Dual MBA Programs

    Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and can provide a broader skill set along with Practical Exposure.
    Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
    Duration: 2 Years.
    Fee Structure: Rs 10. Lacs – 30 Lacs.

    Online MBA

    Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
    Eligibility: Graduate basically from Any Recognize University.
    Duration: Minimum 2 years, Maximum 4 years from the date of registration.
    Fee Structure: Rs 1.0 Lacs – 2.5 Lacs

    Accelerated MBA

    Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and may have limited breaks between terms.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
    Duration: 1 year.
    Fee Structure: Rs 2.0 Lacs – 8 Lacs.

    Eligibility for Admission

    The following are the basic eligibility criteria for Securing admissions to the MBA E-Business course are:

    Educational Qualifications:

    • Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
    • Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. Therefore the specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.

    Entrance Exams:

    • CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA E-Business.
    • Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. Also the minimum percentile/score varies by institution and can be different for each category of students also (General, SC/ST/OBC, etc.).

    Work Experience (Varies):

    • Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.

    Reservation Criteria:

    • Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and also other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.

    Personal Interview and Group Discussion:

    • Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.

    Statement of Purpose (SOP) or Essays:

    SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.

    List of Top MBA in E-Business Colleges in India

    India, is home to several prestigious MBA colleges that offer specialize programs in E-Business. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their E-Business programs:

    1. Prestige University, Indore
    2. Presidency University, Bangalore
    3. Lal Bahadur Shastri Institute of Management, Delhi
    4. Gyanmanjari Innovative University, bhavnagar, Gujarat
    5. Annamalai University, Annamalainagar, Tamil Nadu
    6. Mohanlal Sukhadia University, udaipur
    7. S.P.Mandali’s Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai
    8. MET Institute of Management, Mumbai

    Entrance Exam for MBA in E-Business

    Accordingly India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in E-Business. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:

    National Level MBA Entrance Exams:

    1. Common Admission Test (CAT):
      • Conducted by: Indian Institutes of Management (IIMs).
      • CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
    2. Management Aptitude Test (MAT):
      • Conducted basically by: All India Management Association (AIMA).
      • MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
    3. Xavier Aptitude Test (XAT):
      • Conducted by: XLRI Xavier School of Management, Jamshedpur.
      • XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
    4. Common Management Admission Test (CMAT):
      • Conducted basically by: National Testing Agency (NTA).
      • CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
    5. Graduate Management Admission Test (GMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
    6. Common University Entrance Test (CUET)
      • Conducted basically by: National Testing Agency (NTA).
      • The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
    7. Narsee Monjee Management Aptitude Test (NMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.

    State-Level MBA Entrance Exams:

    1. MAH CET (Maharashtra Common Entrance Test):
      • Conducted basically by: State Common Entrance Test Cell, Maharashtra.
      • MAH CET is the entrance exam for various management institutes in Maharashtra.
    2. TANCET (Tamil Nadu Common Entrance Test):
      • Conducted basically by: Anna University, Tamil Nadu.
      • TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
    3. APICET (Andhra Pradesh Integrated Common Entrance Test):
      • Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
      • APICET is for admission into MBA programs in Andhra Pradesh.
    4. KMAT (Karnataka Management Aptitude Test):
      • Conducted basically by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
      • KMAT is accepted by more than 169 B-schools across Karnataka.
    5. OJEE MBA (Odisha Joint Entrance Examination for MBA):
      • Conducted basically by: Odisha State Government.
      • OJEE MBA is the entrance exam for MBA programs in Odisha.
    6. UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
      • Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
      • UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.

    Job Profiles in MBA in E-Business in India

    An MBA in E-Business equips graduates with specialized knowledge and skills related to digital technologies, online marketing, e-commerce strategies, and data analytics. As a result, individuals with this qualification can pursue various job profiles in India’s digital business landscape. Following are some common job profiles for MBA E-Business graduates:

    1. E-Commerce Manager:

    • Responsibilities: Overseeing the online store operations, managing product listings, coordinating logistics, and also ensuring a seamless customer experience on the e-commerce platform.
    • Skills Needed: E-commerce platforms, inventory management, customer relationship management, digital marketing.

    2. Digital Marketing Manager:

    • Responsibilities: Developing and implementing digital marketing strategies, managing online advertising campaigns, social media marketing, search engine optimization (SEO), and also analyzing digital marketing metrics.
    • Skills Needed: Digital marketing tools, content marketing, SEO, SEM, social media management, email marketing.

    3. Product Manager (E-Commerce):

    • Responsibilities: Managing the entire product lifecycle, from ideation to launch, analyzing market trends, conducting competitor analysis, and also collaborating with development and marketing teams.
    • Skills Needed: Product development, market research, project management, data analysis.

    4. Data Analyst (E-Business):

    • Responsibilities: Analyzing digital data to extract meaningful insights, creating reports and dashboards, identifying trends, and also providing data-driven recommendations for business improvement.
    • Skills Needed: Data analysis tools (e.g., Excel, SQL, Tableau), statistical analysis, data visualization, business intelligence.

    5. Online Business Consultant:

    • Responsibilities: Advising businesses on e-commerce strategies, digital marketing campaigns, online customer engagement, website optimization, and also technology implementation.
    • Skills Needed: Business acumen, market analysis, strategic planning, communication skills.

    6. Social Media Manager:

    • Responsibilities: Creating and curating engaging content for social media platforms, managing social media accounts, running social media advertising campaigns, and also analyzing social media performance metrics.
    • Skills Needed: Social media platforms, content creation, community management, social media advertising.

    7. Digital Strategy Consultant:

    • Responsibilities: Assisting businesses in developing comprehensive digital strategies, evaluating digital trends, conducting market research, and also formulating plans to enhance online presence and revenue.
    • Skills Needed: Strategic thinking, market analysis, business modeling, technology trends.

    8. Entrepreneur (E-Business Startup):

    • Responsibilities: Establishing and managing an online business venture, handling all aspects of the business including product development, marketing, sales, and also customer service.
    • Skills Needed: Innovation, risk-taking, leadership, business management.

    9. Business Development Manager (E-Business):

    • Responsibilities: Identifying new business opportunities in the digital space, building partnerships, negotiating contracts, and also developing strategies to expand the company’s online presence.
    • Skills Needed: Business development, negotiation, market analysis, relationship building.

    10. Digital Payments Specialist:

    • Responsibilities: Managing digital payment systems, ensuring secure online transactions, collaborating with banks and fintech companies, and also staying updated with the latest payment technologies.
    • Skills Needed: Payment systems knowledge, cybersecurity, financial technology, regulatory compliance.

    Salary potential of MBA E-Business in India

    A candidate’s experience level, skill set, industry, business school reputation, and place of work are just a few of the variables that can affect their Average Package in India for an MBA in e-business. Salary increases typically correspond with years of experience and skill. Following are a general overview of salary ranges for different job roles related to E-Business in India:

    Entry-Level Positions (0-2 years of experience):

    1. E-Commerce Executive/Analyst: ₹3-6 lakhs per annum
    2. Digital Marketing Executive: ₹3-5 lakhs per annum
    3. Data Analyst: ₹3-6 lakhs per annum
    4. Social Media Manager: ₹3-6 lakhs per annum
    5. Business Development Executive (E-Business): ₹3-6 lakhs per annum

    Mid-Level Positions (2-5 years of experience):

    1. E-Commerce Manager: ₹6-12 lakhs per annum
    2. Digital Marketing Manager: ₹6-15 lakhs per annum
    3. Product Manager (E-Commerce): ₹7-15 lakhs per annum
    4. Data Analyst (Experienced): ₹6-12 lakhs per annum
    5. Business Development Manager (E-Business): ₹7-15 lakhs per annum

    Senior-Level Positions (5+ years of experience):

    1. Senior E-Commerce Manager: ₹12-20+ lakhs per annum
    2. Senior Digital Marketing Manager: ₹12-25+ lakhs per annum
    3. E-Business Consultant: ₹12-25+ lakhs per annum
    4. Director of E-Business: ₹20-40+ lakhs per annum
    5. Entrepreneur (E-Business Startup): Earnings vary significantly based on the success and scale of the business.

    Furthermore, as India’s digital economy continues to expand, there will likely be a high need for qualified E-Business specialists, which could result in better pay opportunities down the road. To ensure you have the most up-to-date and correct pay information, always research industry norms and current market trends.

    Major Recruiters of MBA in E-Business in India

    Several leading companies and sectors actively recruit MBA graduates specializing in E-Business in India. These recruiters range from established e-commerce giants to digital marketing agencies, technology firms, and consulting companies. Following are some major recruiters of MBA in E-Business graduates in India:

    1. E-Commerce Companies:

    • Amazon India
    • Flipkart
    • Snapdeal
    • Myntra
    • Paytm
    • ShopClues
    • Grofers
    • BigBasket

    2. Digital Marketing Agencies:

    • WPP India
    • Ogilvy & Mather
    • Dentsu Aegis Network
    • Webchutney
    • iProspect India
    • Performics.Convonix
    • Interactive Avenues

    3. Consulting Firms:

    • Deloitte
    • PwC India
    • EY India (Ernst & Young)
    • KPMG India
    • Accenture
    • Capgemini
    • Bain & Company

    4. Technology Firms:

    • Infosys
    • Wipro
    • TCS (Tata Consultancy Services)
    • Cognizant
    • IBM India
    • Accenture Technology
    • HCL Technologies

    5. Start-ups:

    • Zomato
    • Swiggy
    • OYO
    • BYJU’S
    • PolicyBazaar
    • Udaan
    • Razorpay

    6. Retail Companies:

    • Reliance Retail
    • Future Group
    • Aditya Birla Fashion and Retail Ltd.
    • Tata Retail Enterprises
    • Spencer’s Retail

    7. Financial Services Companies:

    • HDFC Bank
    • ICICI Bank
    • Axis Bank
    • PayU
    • Razorpay

    8. Automobile Companies:

    • Mahindra & Mahindra
    • Tata Motors
    • Maruti Suzuki
    • Hero MotoCorp

    9. Telecom Companies:

    • Bharti Airtel
    • Reliance Jio
    • Vodafone Idea

    10. Consumer Goods Companies:

    • Hindustan Unilever
    • Nestlé India
    • Procter & Gamble
    • ITC Limited

    Graduates with an MBA in E-Business are often in high demand by these organizations due to their specialized knowledge and skills in navigating the digital landscape. Additionally, many of these companies offer leadership development programs and specialized roles for MBA graduates, allowing them to grow and contribute significantly to the organization’s digital initiatives.


    What are the Major subjects of MBA in E-Business ?

    Typically, the curriculum includes core business subjects like marketing, finance, operations, and human resources, alongside Main specialized courses in e-business technologies, online consumer behavior, social media marketing, and e-commerce.

    Does any IIM`s Offer MBA in E-Business ?

    No, None of the IIM`s offer MBA in E-Business Electives.

    Is MBA in E-Business a good career Option?

    Its a good Career Option as it provides with good earning power with career advancement.

    What is the Difference Between MBA in E-Business and MBA E Commerce?

    E-Business is More wider as it teaches the management of online Business that includes Selling, buying and online Transaction Where as E-Commerce teaches to Expand online reach which includes Monetary transaction.


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