MBA Rural Management

An MBA in Rural Management in India is a specialized management program that focuses on addressing the unique challenges and opportunities related to rural development, agriculture, and allied sectors. This program is designed to equip students with the knowledge and skills needed to work in rural areas, promote sustainable development, and enhance the livelihoods of rural communities.

An MBA in Rural Management provides a unique skill set, allowing graduates to contribute significantly to the sustainable development of rural areas, addressing challenges related to poverty, livelihoods, education, and healthcare in India.

MBA in Rural Management in India

MBA in Rural Management in India
Table of Contents

    Key Aspects of MBA in Rural Management in India

    Key aspects of Rural Management in India are as following:

    Rural Development Focus:

    The curriculum emphasizes understanding the socio-economic and cultural aspects of rural areas, including agriculture, healthcare, education, and infrastructure development.

    Sustainable Agriculture:

    Students learn about sustainable farming practices, agricultural technologies, crop management, and agribusiness strategies to improve agricultural productivity in rural regions.

    Livelihood Enhancement:

    The program focuses on enhancing the livelihoods of rural communities by promoting entrepreneurship, skill development, microfinance, and also small-scale industries.

    Natural Resource Management:

    Students study the sustainable use and management of natural resources such as water, forests, and land to promote environmental conservation and also rural sustainability.

    Rural Marketing:

    Understanding the unique challenges of marketing products and services in rural areas, including market research, distribution, and branding specific to rural markets.

    Rural Entrepreneurship:

    Encouraging and supporting rural entrepreneurship initiatives, including setting up micro-enterprises, promoting self-help groups, and also fostering innovation in rural businesses.

    Policy Analysis:

    Analyzing and understanding government policies related to rural development, agriculture, and also rural welfare programs in India.

    Development Communication:

    Effective communication strategies tailored for rural communities, including awareness campaigns, community engagement, and also social mobilization.

    Corporate Social Responsibility (CSR) in Rural Areas:

    Exploring the role of businesses in contributing to rural development through CSR initiatives, sustainable business practices, and also community engagement.

    Field Visits and Internships:

    Many MBA in Rural Management programs include field visits and internships in rural areas, providing students with practical exposure to rural challenges and development projects.

    Scope of MBA in Rural Management in India

    Pursuing an MBA in Rural Management in India can lead to a variety of career opportunities in the development sector, rural-focused businesses, non-governmental organizations (NGOs), government agencies, and corporate social responsibility (CSR) initiatives. The scope of MBA in Rural Management in India is significant due to the country’s vast rural population and the need for sustainable development in rural areas. Following are some areas where professionals with an MBA in Rural Management can find opportunities:

    Rural Development Organizations:

    Many national and international organizations work towards rural development. Professionals with an MBA in Rural Management can work in roles related to project management, community development, and policy advocacy.

    Government Sector:

    Government agencies and departments focused on rural development, agriculture, and allied sectors hire professionals with expertise in rural management for policy formulation, implementation, and also evaluation.

    Corporate Sector:

    Companies operating in rural markets, agribusinesses, and companies with CSR initiatives require managers with knowledge of rural management to understand the rural consumer base, develop appropriate marketing strategies, and implement sustainable business practices.

    Non-Governmental Organizations (NGOs):

    NGOs working in areas such as education, healthcare, women empowerment, and livelihood generation in rural areas often seek professionals with an understanding of rural management concepts.

    Microfinance Institutions:

    With a focus on financial inclusion, microfinance institutions operate in rural areas to provide financial services to people who do not have access to traditional banking. Professionals in rural management can work in roles related to microfinance operations and management.

    Social Entrepreneurship:

    Many social entrepreneurs are working on innovative solutions for rural challenges. An MBA in Rural Management equips individuals with the skills to start their own social enterprises or work with existing ones.

    Research and Consultancy:

    Research organizations and consultancies working in the field of rural development often require experts in rural management to conduct studies, analyze data, and provide strategic recommendations.

    Academic and Training Institutions:

    Professionals with an MBA in Rural Management can pursue teaching or training positions in academic institutions, vocational training centers, and skill development organizations.

    International Organizations:

    Professionals in this field might find opportunities in international organizations like the United Nations, World Bank, or other bilateral and multilateral agencies working on rural development projects in India.

    Available Modes to Study MBA Rural Management

    There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in Rural Management Options Available.

    Full-Time MBA

    Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.

    Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.

    Duration: 2 Years.

    Fee Structure: Rs 2.0 Lacs – 18 Lacs.

    Part-Time MBA

    Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and education as a result.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
    Duration: 2-3 Years.
    Fee Structure: Rs 2.5 Lacs – 8 Lacs.

    Executive MBA (EMBA)

    Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and case studies.
    Eligibility: Graduate with Basically Minimum 2-3 years work experience.
     1-2 Years.
    Fee Structure:
     Rs 3.5 Lacs – 10 Lacs.

    Distance Learning MBA

    Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
    Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
    Duration: 2-3 Years.
    Fee Structure: Rs 1.0 Lacs – 3.0 Lacs

    Dual MBA Programs

    Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and can provide a broader skill set along with Practical Exposure.
    Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
    Duration: 2 Years.
    Fee Structure: Rs 10. Lacs – 30 Lacs.

    Online MBA

    Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
    Eligibility: Graduate basically from Any Recognize University.
    Duration: Minimum 2 years, Maximum 4 years from the date of registration.
    Fee Structure: Rs 1.0 Lacs – 2.5 Lacs

    Accelerated MBA

    Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and may have limited breaks between terms.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
    Duration: 1 year.
    Fee Structure: Rs 2.0 Lacs – 8 Lacs.

    Eligibility for Admission

    The following are the basic eligibility criteria for Securing admissions to the MBA Rural Management are:

    Educational Qualifications:

    • Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
    • Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. Therefore the specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.

    Entrance Exams:

    • CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA Rural Management.
    • Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. Also the minimum percentile/score varies by institution and can be different for each category of students also (General, SC/ST/OBC, etc.).

    Work Experience (Varies):

    • Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.

    Reservation Criteria:

    • Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and also other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.

    Personal Interview and Group Discussion:

    • Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.

    Statement of Purpose (SOP) or Essays:

    SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.

    List of Top MBA Colleges in India for MBA Rural Management

    Bharat, is home to several prestigious MBA colleges that offer specialize programs in Rural Management. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their Rural Management programs:

    1. Amrita School Of Business
    2. Bharathidasan Institute of Management
    3. Christ University
    4. CMS Business School, Jain University
    5. Cochin University of Science and Technology
    6. Department of Management Science, Savitribai Phule Pune University
    7. Department of Management Studies IIT Delhi
    8. Department of Management Studies, Indian Institute of Technology
    9. Department of Management, Pilani
    10. Faculty of Management Studies, Banaras Hindu University
    11. Flame University
    12. GIBS Business School
    13. ICFAI Business School
    14. IIHMR University, Jaipur
    15. International School of Business and Research
    16. Jamnalal Bajaj Institute of Management Studies
    17. KIIT School of Rural Management Bhubaneswar
    18. Motilal Nehru National Institute of Technology
    19. Symbiosis Institute of Business Management
    20. Symbiosis Institute of Management Studies
    21. University of Delhi, Faculty of Management Studies
    22. Welingkar Mumbai
    23. Xavier Institute of Social Service (XISS) Ranchi
    24. Xavier School of Rural Management (XSRM) Bhubaneswar

    Entrance Exam for MBA in Rural Management

    Accordingly India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in Rural Management. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:

    National Level MBA Entrance Exams:

    1. Common Admission Test (CAT):
      • Conducted by: Indian Institutes of Management (IIMs).
      • CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
    2. Management Aptitude Test (MAT):
      • Conducted basically by: All India Management Association (AIMA).
      • MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
    3. Xavier Aptitude Test (XAT):
      • Conducted by: XLRI Xavier School of Management, Jamshedpur.
      • XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
    4. Common Management Admission Test (CMAT):
      • Conducted basically by: National Testing Agency (NTA).
      • CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
    5. Graduate Management Admission Test (GMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
    6. Common University Entrance Test (CUET)
      • Conducted basically by: National Testing Agency (NTA).
      • The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
    7. Narsee Monjee Management Aptitude Test (NMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.

    State-Level MBA Entrance Exams:

    1. MAH CET (Maharashtra Common Entrance Test):
      • Conducted basically by: State Common Entrance Test Cell, Maharashtra.
      • MAH CET is the entrance exam for various management institutes in Maharashtra.
    2. TANCET (Tamil Nadu Common Entrance Test):
      • Conducted basically by: Anna University, Tamil Nadu.
      • TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
    3. APICET (Andhra Pradesh Integrated Common Entrance Test):
      • Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
      • APICET is for admission into MBA programs in Andhra Pradesh.
    4. KMAT (Karnataka Management Aptitude Test):
      • Conducted basically by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
      • KMAT is accepted by more than 169 B-schools across Karnataka.
    5. OJEE MBA (Odisha Joint Entrance Examination for MBA):
      • Conducted basically by: Odisha State Government.
      • OJEE MBA is the entrance exam for MBA programs in Odisha.
    6. UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
      • Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
      • UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.

    Job Profiles in MBA in Rural Management

    Individuals with an MBA in Rural Management can pursue various job profiles in both public and private sectors, as well as in non-governmental organizations (NGOs) and international agencies. Following are some common job profiles for MBA graduates in Rural Management:

    Rural Development Manager:

    These professionals work in government agencies, NGOs, or private companies, managing projects related to rural development. They design and implement initiatives aimed at improving living standards, infrastructure, and overall well-being in rural areas.

    Project Manager:

    Project managers in the field of rural management oversee specific projects, ensuring that they are completed on time, within budget, and meet the intended goals. They coordinate with various stakeholders, allocate resources, and monitor progress.

    Agricultural Marketing Manager:

    These managers work with farmers, cooperatives, and agricultural businesses to develop marketing strategies for agricultural products. They analyze market trends, create distribution networks, and promote agricultural products effectively.

    Livelihood Specialist:

    Livelihood specialists focus on creating sustainable livelihood opportunities for rural communities. They design and implement skill development programs, entrepreneurship initiatives, and income generation activities to enhance the economic prospects of rural residents.

    Microfinance Manager:

    Professionals in this role work with microfinance institutions, helping rural communities access financial services. They design loan products, assess creditworthiness, and ensure responsible lending practices to promote financial inclusion in rural areas.

    Social Entrepreneur:

    MBA graduates in Rural Management can become social entrepreneurs by starting their own ventures aimed at addressing specific social or environmental challenges in rural communities. These ventures can range from agriculture-based enterprises to technology-driven solutions for rural problems.

    CSR Manager:

    Many corporate organizations have Corporate Social Responsibility (CSR) initiatives focusing on rural development. CSR managers in rural management oversee the planning and execution of projects related to education, healthcare, sanitation, and infrastructure development in rural areas.

    Policy Analyst:

    Policy analysts work with government agencies, research organizations, and think tanks. They analyze policies related to rural development, assess their impact, and provide recommendations for policy improvements.

    Market Research Analyst:

    Market research analysts specializing in rural markets collect and analyze data related to consumer behavior, preferences, and market trends in rural areas. This information is valuable for businesses and organizations aiming to expand their presence in rural markets.

    Rural Health Manager:

    These professionals work in healthcare organizations and NGOs, managing healthcare programs in rural areas. They focus on improving healthcare infrastructure, organizing health camps, and raising awareness about healthcare issues prevalent in rural communities.

    Education Program Manager:

    Education program managers in rural management oversee initiatives related to education in rural areas. They work with schools, NGOs, and government bodies to improve educational infrastructure, implement teacher training programs, and enhance the overall quality of education in rural schools.

    Natural Resource Manager:

    These professionals work in environmental organizations and government agencies, managing natural resources such as water, forests, and land in rural areas. They focus on sustainable resource management, conservation, and community engagement.

    Salary Potential in MBA in Rural Management in India

    The salary potential for professionals with an MBA in Rural Management in India can vary widely based on several factors such as the level of experience, the specific job role, the sector (public, private, non-profit), geographic location, and the reputation of the educational institution from which the degree was obtained. Following are some general Average package trends to provide an overview:

    Entry-Level Positions:

    Graduates with an MBA in Rural Management can expect to start their careers with entry-level positions such as project coordinators, field officers, or research associates. In these roles, the starting salaries can vary but generally range from ₹3.5 to ₹6 lakhs per annum.

    Mid-Level Positions:

    With a few years of experience, professionals can move into mid-level roles such as project managers, program coordinators, or consultants. Salaries for these positions typically range from ₹6 to ₹12 lakhs per annum, depending on the organization and the individual’s experience and skills.

    Senior-Level Positions:

    Senior roles such as senior project managers, program directors, or department heads in reputed organizations or government agencies can offer salaries ranging from ₹12 lakhs to ₹25 lakhs or more per annum. Individuals in these positions often have significant experience and expertise in managing complex rural development projects.

    Non-Profit and NGO Sector:

    Salary ranges in non-profit organizations and NGOs can be slightly lower than those in the private sector. However, these organizations often offer competitive benefits and the opportunity to make a meaningful impact on rural communities.

    Corporate Sector and CSR Initiatives:

    Corporate entities with a focus on rural development, agribusinesses, and companies with CSR initiatives may offer competitive salaries, especially for experienced professionals managing large-scale projects. Salaries can vary widely but can go beyond ₹15 lakhs per annum based on the level of responsibility and experience.


    Professionals who start their own ventures in rural areas, especially in sectors like agribusiness, sustainable energy, or social entrepreneurship, have the potential to earn significant profits. However, entrepreneurial income can be unpredictable and may take time to grow.

    Agribusiness, sustainable development, and rural marketing are just a few of the professions in which workers with specialized training, certificates, or extra credentials may be able to earn greater salary.

    Major Recruiters of MBA in Rural Management in India

    MBA graduates specializing in Rural Management in India have a range of career opportunities in sectors such as agriculture, rural development, microfinance, NGOs, and corporate social responsibility (CSR) initiatives. Several reputed organizations and companies actively recruit professionals with expertise in rural management. Following are some major recruiters for MBA graduates in Rural Management in India include:

    National Rural Livelihoods Mission (NRLM):

    NRLM is a government initiative aimed at improving livelihood opportunities for rural communities. They often hire professionals with expertise in rural management.

    National Bank for Agriculture and Rural Development (NABARD):

    NABARD is a financial institution that focuses on rural development. They recruit MBA graduates for various roles related to agricultural and rural financing.

    Rural Development Agencies:

    Various state and central government rural development agencies hire MBA graduates for planning, implementing, and evaluating rural development programs and projects.

    Non-Governmental Organizations (NGOs):

    NGOs working in the field of rural development, poverty alleviation, and social welfare often hire professionals with a background in rural management.

    Agribusiness Companies:

    Large agribusiness companies such as ITC, Godrej Agrovet, and Mahindra Agribusiness, among others, hire MBA graduates with a focus on rural management for roles related to supply chain management, market research, and rural marketing.

    Microfinance Institutions:

    Organizations like SKS Microfinance (now Bharat Financial Inclusion Limited), Bandhan Bank, and Ujjivan Small Finance Bank hire professionals to manage their microfinance operations in rural areas.

    Corporate Social Responsibility (CSR) Initiatives:

    Many corporate firms engage in CSR activities related to rural development. MBA graduates in rural management are hired to plan and execute these initiatives.

    Research Organizations:

    Research institutions and think tanks focused on rural issues often employ professionals with an MBA in Rural Management for research, policy analysis, and advocacy roles.

    Academic Institutions:

    Universities and colleges offering courses in Rural Management often hire experienced professionals with MBA degrees to teach and mentor students.

    International Development Organizations:

    Organizations like the United Nations (UNDP, FAO), World Bank, and International Fund for Agricultural Development (IFAD) have a presence in India and recruit professionals with expertise in rural development and management.


    What are the Major Subjects of MBA in Rural Management?

    Major Subjects of MBA in Rural Management are following: Rural Economics, Rural Marketing, Rural Development Policies and Programs, Agricultural Management, Natural Resource Management, Social Entrepreneurship and Rural Innovation, Rural Finance and Banking, Community Development and Participation, Project Management, Public-Private Partnerships (PPP) in Rural Development, Legal and Ethical Aspects of Rural Management, Communication and Advocacy Skills:

    Is MBA Rural Management and MBA Agribusiness Management same or Different?

    Both are programs are moreover same but with a difference on Focus. As Rural Management focuses on study only related to rural market and Area where as Agribusiness Management focuses on Business Aspect of Agriculture production & Trade.

    How are Careers in MBA in rural management?

    MBA in Rural Management is worth as it depends on your career goals, interests, and the specific opportunities you are seeking as its offer one of the most Lucrative career Choices.

    Which Businesses are most common in rural areas of India?

    Common Rural businesses in India is Agriculture approx. 65% for Economy, Mining and Natural amenity.


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