MBA Public Relations

Program Name: MBA programs related to public relations may have different titles, such as MBA in Marketing Communication, MBA in Media Management, MBA in Communication Management, or MBA in Corporate Communication. These programs are designed to cover various aspects of communication, including public relations.

MBA Public Relations in India

MBA Public Relations in India
Table of Contents

    Scope in MBA Public Relations

    An MBA in Public Relations in India opens up a wide range of job opportunities in the field of corporate communication, public relations, and Also related areas.

    Here are some common job profiles that graduates with this degree can pursue:

    1.Public Relations Manager:

    Public Relations Managers are responsible for creating and Also maintaining a positive public image for their organizations or clients. They develop PR strategies, manage media relations, handle crisis communication, and Also oversee the implementation of PR campaigns.

    2.Corporate Communication Manager:

    Corporate Communication Managers focus on internal and Also external communication within an organization. They ensure consistent messaging, manage employee communication, and Also play a key role in building and maintaining the corporate brand.

    3.Media Relations Specialist:

    Media Relations Specialists work closely with journalists and Also media outlets to pitch stories, arrange interviews, and Also manage media coverage. They help organizations secure positive media exposure and handle media inquiries.

    4.Digital PR Specialist:

    In the age of digital media, Digital PR Specialists focus on managing an organization’s online reputation. They use digital channels, including social media and Also online forums, to engage with stakeholders and manage the organization’s image online. The specific job opportunities and Also titles may vary depending on the industry, organization size, and location.

    Types of MBA Public Relations Study Options

    There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in Public Relations Options Available.

    Full-Time MBA

    Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and Also often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.

    Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.

    Duration: 2 Years.

    Fee Structure: Rs 2.0 Lacs – 18 Lacs.

    Part-Time MBA

    Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and Also education as a result.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
    Duration: 2-3 Years.
    Fee Structure: Rs 2.5 Lacs – 8 Lacs.

    Executive MBA (EMBA)

    Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and Also case studies.
    Eligibility: Graduate with Basically Minimum 2-3 years work experience.
    Duration:
     1-2 Years.
    Fee Structure:
     Rs 3.5 Lacs – 10 Lacs.

    Distance Learning MBA

    Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and Also peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
    Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
    Duration: 2-3 Years.
    Fee Structure: Rs 1.0 Lacs – 3.0 Lacs

    Dual MBA Programs

    Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and Also can provide a broader skill set along with Practical Exposure.
    Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
    Duration: 2 Years.
    Fee Structure: Rs 10. Lacs – 30 Lacs.

    Online MBA

    Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and Also resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
    Eligibility: Graduate basically from Any Recognize University.
    Duration: Minimum 2 years, Maximum 4 years from the date of registration.
    Fee Structure: Rs 1.0 Lacs – 2.5 Lacs

    Accelerated MBA

    Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and Also may have limited breaks between terms.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
    Duration: 1 year.
    Fee Structure: Rs 2.0 Lacs – 8 Lacs.

    MBA Public Relations Eligibility in India

    The following are the basic eligibility criteria for Securing admissions to the MBA Public Relations course are:

    Educational Qualifications:

    • Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
    • Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. The specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.

    Entrance Exams:

    • CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA Public Relations.
    • Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. The minimum percentile/score varies by institution and Also can be different for each category of students also (General, SC/ST/OBC, etc.).

    Work Experience (Varies):

    • Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.

    Reservation Criteria:

    • Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.

    Personal Interview and Group Discussion:

    • Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.

    Statement of Purpose (SOP) or Essays:

    SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.

    List of Top MBA Colleges in India for MBA Public Relations

    India is home to several prestigious MBA colleges that offer specialize programs in Public Relations. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their Public Relations programs:

    1. Asian College of Journalism (ACJ), Chennai
    2. Amity School of Communication, Amity University, Noida
    3. Manipal Institute of Communication, Manipal University, Manipal
    4. Xavier Institute of Communication (XIC), Mumbai
    5. Whistling Woods International, Mumbai
    6. Lovely Professional University (LPU), Jalandhar
    7. Mudra Institute of Communications (MICA), Ahmedabad
    8. Indian Institute of Mass Communication (IIMC), New Delhi
    9. Xavier School of Communication (XCOMM), Xavier University, Bhubaneswar
    10. Symbiosis Institute of Media and Communication (SIMC), Pune
    11. Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR), Mumbai

    MBA Public Relations Entrance Exams

    In India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in Public Relations. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:

    National Level MBA Entrance Exams:

    1. Common Admission Test (CAT):
      • Conducted by: Indian Institutes of Management (IIMs).
      • CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
    2. Management Aptitude Test (MAT):
      • Conducted by: All India Management Association (AIMA).
      • MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
    3. Xavier Aptitude Test (XAT):
      • Conducted by: XLRI Xavier School of Management, Jamshedpur.
      • XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
    4. Common Management Admission Test (CMAT):
      • Conducted basically by: National Testing Agency (NTA).
      • CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
    5. Graduate Management Admission Test (GMAT)
      • Conducted by: Graduate Management Aptitude Council (GMAC).
      • In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
    6. Common University Entrance Test (CUET)
      • Conducted by: National Testing Agency (NTA).
      • The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
    7. Narsee Monjee Management Aptitude Test (NMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.

    State-Level MBA Entrance Exams:

    1. MAH CET (Maharashtra Common Entrance Test):
      • Conducted basically by: State Common Entrance Test Cell, Maharashtra.
      • MAH CET is the entrance exam for various management institutes in Maharashtra.
    2. TANCET (Tamil Nadu Common Entrance Test):
      • Conducted basically by: Anna University, Tamil Nadu.
      • TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
    3. APICET (Andhra Pradesh Integrated Common Entrance Test):
      • Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
      • APICET is for admission into MBA programs in Andhra Pradesh.
    4. KMAT (Karnataka Management Aptitude Test):
      • Conducted by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
      • KMAT is accepted by more than 169 B-schools across Karnataka.
    5. OJEE MBA (Odisha Joint Entrance Examination for MBA):
      • Conducted basically by: Odisha State Government.
      • OJEE MBA is the entrance exam for MBA programs in Odisha.
    6. UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
      • Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
      • UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.

    Job profiles in MBA Public Relations

    An MBA in Public Relations can open the door to various job profiles in the field of public relations, corporate communication, and related areas. Here are some common job profiles and roles that individuals with an MBA in Public Relations can pursue:

    1.Public Relations Manager:

    Public Relations Managers are responsible for planning and overseeing PR activities for an organization. They develop communication strategies, manage media relations, and ensure the organization’s positive image in the public eye.

    2.Corporate Communications Manager:

    Corporate Communications Managers focus on managing an organization’s internal and external communications. They handle media relations, crisis communication, and employee communication.

    3.Media Relations Specialist:

    Media Relations Specialists build and maintain relationships with journalists and media outlets. They pitch stories, press releases, and interview opportunities to the media to generate positive coverage.

    4.Crisis Communications Manager:

    Crisis Communications Managers are responsible for developing and implementing communication plans during crises or emergencies to protect the organization’s reputation.

    5.Content Marketing Manager:

    Content Marketing Managers oversee the creation and distribution of content to engage with and inform target audiences. They use various content channels, including blogs, social media, and email marketing.

    6.Social Media Manager:

    Social Media Managers focus on creating and managing an organization’s social media presence. They engage with the audience, create content, and monitor social media trends.

    7.Public Affairs Specialist:

    Public Affairs Specialists work in government agencies or organizations that interact with government entities. They manage public policy communication and advocacy efforts.

    8.Community Relations Manager:

    Community Relations Managers build and maintain relationships between an organization and its local community. They may work for corporations, nonprofits, or government agencies.

    9.Investor Relations Manager:

    Investor Relations Managers communicate with shareholders and the financial community. They provide information on financial performance and the organization’s outlook.

    10.Brand Manager:

    Brand Managers focus on maintaining and enhancing the organization’s brand image. They oversee branding and marketing campaigns to build brand equity.

    Salary Potential in MBA Public Relations

    The salary package for individuals with an MBA in Public Relations in India can vary widely based on several factors, including the level of experience, the type of organization, the location, and the specific role or job profile. Here’s a general overview of salary ranges you might expect at different career stages:

    Entry-Level Positions (0-2 years of experience):

    Public Relations Executive or Associate: The salary for entry-level positions in public relations typically ranges from 2 lakh to 6 lakh per annum. This can vary based on the organization’s size and location.

    Mid-Level Positions (2-5 years of experience):

    Public Relations Manager: With a few years of experience, you can expect to earn between ₹6 lakh to ₹12 lakh per annum. Your salary will depend on your performance and the organization’s size and industry.

    Senior-Level Positions (5+ years of experience):

    Senior Public Relations Manager or Public Relations Director: Senior professionals in the field can earn Average package ranging from ₹12 lakh to ₹25 lakh or more per annum. The salary increases with experience, expertise, and responsibility.

    Consultants and Freelancers:

    Public Relations Consultants or Freelancers: Those who choose to work independently or start their own PR consultancy can have varying incomes. Earnings depend on the number and size of clients they serve and the success of their consultancy. In some cases, experienced consultants can earn substantial income.

    Industry and Location Factors:

    The industry you work in can significantly impact your salary. For instance, PR professionals in sectors like IT, finance, or healthcare may earn higher Average package compared to those in non-profit organizations.

    The location also plays a crucial role. Metropolitan cities like Mumbai, Delhi, Bangalore, and Chennai tend to offer higher Average package compared to smaller towns and cities.

    Additional Bonuses and Incentives:

    Many organizations offer performance-based bonuses, incentives, and benefits like health insurance, retirement plans, and allowances, which can enhance the overall compensation package.

    Major Recruiters of MBA Public Relations

    When it comes to pursuing an MBA with a specialization in Public Relations in India, you can expect various organizations and sectors to recruit graduates for roles related to public relations, corporate communications, and related fields. Some major recruiters for MBA graduates with a specialization in Public Relations in India include:

    1.Public Relations Agencies:

    Leading PR agencies in India such as Edelman, Weber Shandwick, Genesis BCW, Adfactors PR, and Avian WE frequently hire MBA graduates specializing in public relations. They offer positions like PR executives, account managers, and communication strategists.

    2.Corporate Communications Departments:

    Large corporations across industries like Tata Group, Reliance Industries, Aditya Birla Group, and Infosys often hire MBA graduates to manage their corporate communications, internal communications, and public relations.

    3.Media Houses and Broadcasting Companies:

    Prominent media companies like NDTV, Times Group, Network18, and broadcasting companies like Star India and Sony Pictures Networks hire MBA graduates for roles in media planning, corporate communications, and public relations.

    4.Advertising Agencies:

    Advertising agencies such as Ogilvy & Mather, JWT (now Wunderman Thompson), and McCann Erickson sometimes recruit MBA graduates specializing in public relations for roles related to brand communication and PR.

    5.Corporate PR Roles:

    Many companies across sectors, including technology, healthcare, finance, and FMCG, hire MBA graduates for in-house PR and corporate communication roles to manage their reputation and public image.

    6.Event Management Companies:

    Event management companies like Wizcraft, Percept, and EEMA (Event and Entertainment Management Association) hire MBA graduates specializing in Public Relations to handle event communication and promotion.

    7.Consulting Firms:

    Some management consulting firms, such as KPMG, Deloitte, and Ernst & Young, have specialized communications and PR teams that may recruit MBA graduates.

    To enhance your chances of being recruited by these organizations, it’s advisable to gain practical experience through internships, build a strong professional network, and stay updated with the latest trends and technologies in the field of public relations.

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