MBA Media Management

An MBA in Media Management is a specialized business degree program designed for individuals who are interested in pursuing leadership roles within the media and entertainment industry. This program equips students with a combination of business skills and industry-specific knowledge to effectively manage and navigate the complex and dynamic world of media and entertainment.

An MBA in Media Management prepares individuals for dynamic and challenging careers in the media and entertainment sector, offering opportunities to work with traditional media outlets, digital media startups, advertising agencies, content production companies, and more. It’s a degree that combines business acumen with creativity, making it ideal for those who are passionate about both media and management.

MBA Media Management in India

MBA Media Management in India
Table of Contents

    Key Components of MBA Media Management

    Following are the Key components of MBA in Media Management:

    1. Media Business Fundamentals: Understanding the core concepts of media, including print, digital, broadcast, and social media platforms. This includes learning about content creation, distribution, and audience engagement strategies.
    2. Media Marketing and Advertising: Exploring marketing and advertising strategies specific to the media industry. This includes digital marketing, social media advertising, and branding for media products and services.
    3. Media Law and Ethics: Learning about media regulations, intellectual property rights, defamation laws, and ethical considerations in media production and distribution.
    4. Media Economics and Finance: Understanding the economic aspects of the media industry, including revenue models, advertising sales, budgeting, and financial analysis specific to media organizations.
    5. Media Production and Technology: Familiarity with media production processes, technologies, and software used in the creation of various media content. This can include video production, audio editing, graphic design, and multimedia storytelling.
    6. Audience Analysis and Media Research: Studying audience behavior, market research techniques, and data analytics specific to media audiences. This knowledge helps in making informed content and marketing decisions.
    7. Strategic Management in Media: Developing strategic plans for media organizations, including market positioning, competitive analysis, and long-term planning for media companies.
    8. Media Entrepreneurship: Learning about starting and managing media-related businesses, understanding startup funding, business models, and innovation in media entrepreneurship.

    Scope of MBA in Media Management

    Pursuing an MBA in Media Management in India can open up various career opportunities in the rapidly growing media and entertainment industry. India has a vibrant media landscape, including television, film, digital media, advertising, public relations, and journalism. Following are some key points to consider regarding the scope of an MBA in Media Management in India:

    1. Diverse Career Paths:

    • Media Houses: You can work in television channels, radio stations, newspapers, and online media outlets in roles like content management, programming, and production.
    • Advertising Agencies: MBA graduates can work in advertising firms, managing campaigns, client relations, and market research.
    • Public Relations Agencies: Media management professionals are in demand for managing the public image of individuals, organizations, or brands.
    • Digital Media Companies: With the rise of digital platforms, there are opportunities in digital marketing, social media management, and content creation for online platforms.

    2. Skill Development:

    • Media Planning and Buying: MBA programs focus on teaching skills related to media planning, buying, and strategy, crucial for advertising agencies and media companies.
    • Content Creation and Management: You’ll learn about content creation, curation, and management, essential skills for various media platforms.
    • Market Research: Understanding audience preferences and market trends is vital in media management.
    • Digital Marketing: With the digital shift, expertise in online marketing techniques is highly valuable.

    3. Entrepreneurship:

    • An MBA equips you with skills necessary to start your own media-related venture. This could range from starting a production company to a digital marketing agency.

    4. Industry Connections:

    • Many MBA programs offer networking opportunities, internships, and guest lectures by industry professionals, which can help you build valuable contacts.

    5. Global Opportunities:

    • Media is a global industry. With an MBA, you might have the chance to work with international media houses, especially in roles related to global marketing, content distribution, or media consulting.

    6. Challenges:

    • Competition: The media industry is highly competitive; hence, staying updated with the latest trends and continuously improving skills is crucial.
    • Changing Landscape: Media is evolving rapidly due to technological advancements; professionals need to adapt to new platforms and audience behavior.

    7. Salary and Growth:

    • Average package vary widely based on factors like experience, skills, and the specific sector within media management. With experience and expertise, Average package tend to increase significantly.
    • Growth opportunities exist in moving from entry-level positions to managerial roles and eventually to leadership positions within media organizations.

    8. Education Providers:

    • Several renowned institutions in India offer specialized MBA programs in Media Management, providing quality education and industry exposure.

    Available Modes to Study MBA Media Management

    There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in Media Management Options Available.

    Full-Time MBA

    Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.

    Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.

    Duration: 2 Years.

    Fee Structure: Rs 2.0 Lacs – 18 Lacs.

    Part-Time MBA

    Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and education as a result.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
    Duration: 2-3 Years.
    Fee Structure: Rs 2.5 Lacs – 8 Lacs.

    Executive MBA (EMBA)

    Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and case studies.
    Eligibility: Graduate with Basically Minimum 2-3 years work experience.
     1-2 Years.
    Fee Structure:
     Rs 3.5 Lacs – 10 Lacs.

    Distance Learning MBA

    Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
    Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
    Duration: 2-3 Years.
    Fee Structure: Rs 1.0 Lacs – 3.0 Lacs

    Dual MBA Programs

    Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and can provide a broader skill set along with Practical Exposure.
    Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
    Duration: 2 Years.
    Fee Structure: Rs 10. Lacs – 30 Lacs.

    Online MBA

    Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
    Eligibility: Graduate basically from Any Recognize University.
    Duration: Minimum 2 years, Maximum 4 years from the date of registration.
    Fee Structure: Rs 1.0 Lacs – 2.5 Lacs

    Accelerated MBA

    Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and may have limited breaks between terms.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
    Duration: 1 year.
    Fee Structure: Rs 2.0 Lacs – 8 Lacs.

    Eligibility for Admission

    The following are the basic eligibility criteria for Securing admissions to the MBA Media Management course are:

    Educational Qualifications:

    • Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
    • Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. Therefore the specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.

    Entrance Exams:

    • CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA Media Management.
    • Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. Also the minimum percentile/score varies by institution and can be different for each category of students also (General, SC/ST/OBC, etc.).

    Work Experience (Varies):

    • Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.

    Reservation Criteria:

    • Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and also other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.

    Personal Interview and Group Discussion:

    • Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.

    Statement of Purpose (SOP) or Essays:

    SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.

    List of Top MBA Colleges in India for MBA Media Management

    Bharat, is home to several prestigious MBA colleges that offer specialize programs in Media Management. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their Media Management programs:

    1. Bennett University, Greater Noida
    2. Amity University, Noida
    3. International School of Business and Media (ISB&M), Pune
    4. The University of Burdwan, Bardhaman, West Bengal
    5. Kushabhau Thakre Patrakarita Avam Jansanchar University (KTPAJU), Raipur
    6. Hindustan Institute of Technology and Science (HITS), Chennai
    7. Indian Institute of Social Welfare & Business Management (IISWBM), Kolkata
    8. L.N.Welingkar Institute of Management Development and Research (WeSchool), Mumbai
    9. Educational Multimedia Research Center (EMRC DAVV), Indore
    10. Eastern Institute for integrated learning in Management (EIILM), Kolkata
    11. Uttaranchal University, Dehradun
    12. JIS University, Agarpara, West Bengal
    13. New Delhi Institute of Management (NDIM), New Delhi
    14. Apeejay Institute of Mass Communication (AIMC), New Delhi

    Entrance Exam for MBA in Media Management

    Accordingly India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in Media Management. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:

    National Level MBA Entrance Exams:

    1. Common Admission Test (CAT):
      • Conducted by: Indian Institutes of Management (IIMs).
      • CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
    2. Management Aptitude Test (MAT):
      • Conducted basically by: All India Management Association (AIMA).
      • MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
    3. Xavier Aptitude Test (XAT):
      • Conducted by: XLRI Xavier School of Management, Jamshedpur.
      • XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
    4. Common Management Admission Test (CMAT):
      • Conducted basically by: National Testing Agency (NTA).
      • CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
    5. Graduate Management Admission Test (GMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
    6. Common University Entrance Test (CUET)
      • Conducted basically by: National Testing Agency (NTA).
      • The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
    7. Narsee Monjee Management Aptitude Test (NMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.

    State-Level MBA Entrance Exams:

    1. MAH CET (Maharashtra Common Entrance Test):
      • Conducted basically by: State Common Entrance Test Cell, Maharashtra.
      • MAH CET is the entrance exam for various management institutes in Maharashtra.
    2. TANCET (Tamil Nadu Common Entrance Test):
      • Conducted basically by: Anna University, Tamil Nadu.
      • TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
    3. APICET (Andhra Pradesh Integrated Common Entrance Test):
      • Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
      • APICET is for admission into MBA programs in Andhra Pradesh.
    4. KMAT (Karnataka Management Aptitude Test):
      • Conducted basically by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
      • KMAT is accepted by more than 169 B-schools across Karnataka.
    5. OJEE MBA (Odisha Joint Entrance Examination for MBA):
      • Conducted basically by: Odisha State Government.
      • OJEE MBA is the entrance exam for MBA programs in Odisha.
    6. UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
      • Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
      • UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.

    Job Profiles in MBA Media Management

    Pursuing an MBA in Media Management in India can open up various job opportunities in the fast-paced and dynamic media and entertainment industry. Following are some common job profiles that MBA graduates in Media Management can explore in India:

    1.Media Manager:

    Media managers oversee the planning, execution, and evaluation of media campaigns. They work closely with advertising agencies, media buyers, and clients to ensure that media strategies align with business goals.

    2.Brand Manager:

    Brand managers in the media industry focus on building and managing the brand image of media companies, channels, or content. They are responsible for marketing strategies, brand positioning, and audience engagement.

    3.Digital Marketing Manager:

    With the increasing importance of digital media, digital marketing managers are responsible for developing and executing online marketing strategies, including social media marketing, content marketing, SEO, and email marketing.

    4.Content Manager:

    Content managers oversee the creation, curation, and distribution of content across various media platforms. They ensure that content is engaging, relevant, and aligns with the organization’s objectives.

    5.Media Planner/Buyer:

    Media planners and buyers work in advertising agencies to select the right media platforms for advertising campaigns and negotiate advertising space or time slots with media outlets.

    6.Public Relations (PR) Manager:

    PR managers in the media industry handle communication between media organizations and the public. They are responsible for managing the company’s image, handling crisis communications, and maintaining positive relationships with media outlets.

    7.Event Manager:

    Event managers in media oversee the planning and execution of promotional events, product launches, and other media-related gatherings. They coordinate logistics, branding, and attendee engagement.

    8.Content Strategist:

    Content strategists are responsible for developing content strategies that align with the company’s goals. They determine what type of content should be created, where it should be distributed, and how it can be leveraged for business growth.

    9.Market Research Analyst:

    Market research analysts gather and analyze data related to audience behavior, market trends, and competitors. They provide valuable insights to media companies for making informed decisions.

    10.Business Development Manager:

    Business development managers identify growth opportunities, partnerships, and revenue streams within the media industry. They work to expand the company’s market presence and profitability.

    11.Production Manager:

    Production managers oversee the creation and management of media content, whether it’s in the form of television shows, films, web series, or other digital content.

    12.Media Sales Manager:

    Media sales managers focus on selling advertising space or airtime to businesses and advertisers. They develop sales strategies and manage a team of sales professionals.

    13.Audience Development Manager:

    Audience development managers focus on increasing viewership or readership for media outlets. They analyze audience behavior and engagement, implement strategies to attract and retain viewers, and work to grow the audience base.

    14.Media Analyst:

    Media analysts study industry trends, consumer behavior, and data to provide insights and recommendations for improving media strategies.

    15.Media Entrepreneur:

    Some MBA Media Management graduates may choose to start their own media-related ventures, such as production companies, digital marketing agencies, or content platforms.

    The specific job opportunities may vary based on the media specialization and the type of media organization you join, whether it’s in print, television, radio, digital, advertising, or any other sector of the industry. It’s essential to choose a career path that aligns with your skills and interests within the media and entertainment sector.

    Salary Potential for MBA Media Management

    The salary potential for individuals with an MBA in Media Management in India can vary widely based on several factors, including the individual’s experience, skills, the reputation of the educational institution, the specific role and responsibilities, the type of media organization, and the location of the job. Following are a general overview of the salary range for MBA Media Management graduates in India:

    1.Entry-Level Positions Average Package (0-2 years of experience):

    1. Media Coordinator/Assistant: ₹3,00,000 to ₹6,00,000 per annum
    2. Digital Marketing Executive: ₹3,00,000 to ₹7,00,000 per annum
    3. Market Research Analyst: ₹3,50,000 to ₹6,50,000 per annum
    4. Content Writer/Editor: ₹2,50,000 to ₹5,00,000 per annum

    2.Mid-Level Positions Average Package (2-5 years of experience)

    1. Media Manager: ₹6,00,000 to ₹12,00,000 per annum
    2. Brand Manager: ₹6,50,000 to ₹14,00,000 per annum
    3. Digital Marketing Manager: ₹7,00,000 to ₹15,00,000 per annum
    4. Content Strategist: ₹5,00,000 to ₹10,00,000 per annum

    3.Senior-Level Positions Average Package(5+ years of experience):

    1. Marketing Director: ₹15,00,000 to ₹35,00,000+ per annum
    2. Media Sales Manager: ₹10,00,000 to ₹20,00,000+ per annum
    3. Public Relations (PR) Director: ₹12,00,000 to ₹25,00,000+ per annum
    4. Media Entrepreneur: Earnings can vary significantly based on the success of the venture.

    Please note that these figures are approximate and can vary based on factors such as the size and reputation of the company, the city or region of employment (metros like Mumbai, Delhi, and Bangalore generally offer higher Average package), and the candidate’s negotiation skills. Additionally, the media and entertainment industry can be highly competitive, and individuals with a strong network and relevant experience may command higher Average package.

    It’s also worth mentioning that the media industry is evolving rapidly, especially with the rise of digital media and online platforms. Professionals with skills in digital marketing, social media management, content creation, and data analysis are in high demand and may have better salary prospects.

    Finally, continuous learning, staying updated with industry trends, and gaining practical experience through internships and projects can significantly enhance your earning potential in the media management field.

    Major Recruiters of MBA Media Management in India

    MBA Media Management graduates in India can find employment opportunities in various sectors within the media and entertainment industry. Following are some major recruiters and the roles and responsibilities they typically offer to individuals with an MBA in Media Management:

    1.Media Houses and Broadcasting Companies

    (e.g., Times Group, Zee Entertainment, Star India, Sony Pictures Networks):

    • Roles: Media Manager, Content Manager, Program Manager, Production Manager, Media Sales Manager
    • Responsibilities: Overseeing media planning, content creation and management, program scheduling, production coordination, media sales and advertising, audience engagement, and also market analysis.

    2. Advertising Agencies

    (e.g., Ogilvy & Mather, JWT, DDB Mudra, McCann Erickson):

    • Roles: Media Planner/Buyer, Account Manager, Brand Strategist, Digital Marketing Manager
    • Responsibilities: Developing advertising strategies, media planning and buying, client management, brand positioning, digital marketing campaigns, market research, and also campaign analysis.

    3. Digital Marketing Agencies

    (e.g., WPP, Publicis, Dentsu Aegis Network):

    • Roles: Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Strategist
    • Responsibilities: Planning and executing digital marketing campaigns, social media management, search engine optimization, content strategy, online advertising, and also data analysis for digital platforms.

    4. Public Relations Agencies

    (e.g., Weber Shandwick, Edelman, Adfactors PR):

    • Roles: PR Manager, Media Relations Specialist, Crisis Communications Manager
    • Responsibilities: Managing public relations campaigns, media relations, crisis communication planning, reputation management, press release writing, and also event coordination.

    5. Film and Television Production Companies

    (e.g., Dharma Productions, Yash Raj Films, Balaji Telefilms):

    • Roles: Production Manager, Assistant Director, Content Producer
    • Responsibilities: Managing production schedules, coordinating shoots, overseeing post-production activities, content creation, scriptwriting, and also creative direction.

    6. Market Research Companies

    (e.g., Nielsen, Ipsos, Kantar):

    • Roles: Market Research Analyst, Data Analyst, Business Analyst
    • Responsibilities: Conducting market research, analyzing consumer behavior, gathering and interpreting data, preparing reports, and also providing insights to clients.

    7. E-commerce Platforms

    (e.g., Amazon, Flipkart, Snapdeal):

    • Roles: Marketing Manager, Content Strategist, Social Media Manager
    • Responsibilities: Planning and executing marketing campaigns, content creation, social media management, online advertising, product promotions, and also market analysis specific to the e-commerce industry.

    8. Media Startups and Entrepreneurial Ventures

    • Roles: Media Entrepreneur, Startup Founder, Business Development Manager
    • Responsibilities: Launching and managing media startups, developing innovative media products or services, business development, fundraising, and also strategic planning.

    When applying for roles in these organizations, MBA Media Management graduates should tailor their resumes and cover letters to highlight relevant skills such as media planning, market analysis, content creation, digital marketing, and leadership abilities. Networking and gaining practical experience through internships or freelance projects can also enhance your chances of securing positions in these sectors.


    What are the major Subjects of MBA in Media Management?

    major Subjects of MBA in Media Management are Media Planning & Event Management, digital media , Media Law & Ethics, New and Interactive Media, project management, Fundamentals of Management, Broadcast Technology Management, Advertising Management.

    Which Graduation background is best to study Media Management MBA?

    Graduates from any Discipline can study MBA Media Management. But the most favorable discipline is either English literature or English Hons.

    Is MBA Media Management tough to study?

    No, its not tough to study MBA Media Management. Its moreover a practical based program hence include more of discussions, projects and presentations.

    Does any of the IIM`s offer MBA Media Management?

    No, none of the IIM`S offer MBA Media Management but few of them offer MBA Communications (IIM-I, IIM-U).


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