An MBA in Marketing is a Master of Business Administration degree program with a specialization in marketing. It is designed to provide students with a comprehensive understanding of marketing concepts, strategies, and practices within the broader context of business management.
In an MBA in Marketing program, students learn about various aspects of marketing, including market research, consumer behavior, product development, branding, advertising, sales, and digital marketing. The curriculum typically includes core business courses that cover areas such as finance, accounting, operations, human resources, and strategic management.
MBA in Marketing in India
MBA Marketing Scope
The scope for individuals with an MBA in Marketing is broad and diverse. Following are some key aspects to consider regarding the scope of an MBA in Marketing:
1.Diverse Career Opportunities:
- Marketing Management: You can work as a marketing manager or marketing director and therefore overseeing all marketing activities within a company.
- Product Management: Managing the development, marketing, and sales of a product or product line.
- Brand Management: Building and also managing the reputation and identity of a brand.
- Market Research: Analyzing market trends, consumer preferences and also to guide companies in their marketing strategies.
- Advertising and Public Relations: Creating and managing advertising campaigns or maintaining a positive public image for companies.
- Digital Marketing: Overseeing online marketing efforts, including social media, SEO, SEM, and email marketing.
- Many MBA graduates choose to start their own businesses or Startup`s, hence using their marketing skills to create and promote products or services.
- Working for marketing consulting firms, offering expertise to various companies on their marketing strategies.
- Within corporations, One can work in industries such as FMCG (Fast-Moving Consumer Goods), technology, healthcare, finance, and many more.
- Marketing is a global field. Hence an MBA in Marketing can open doors to international career opportunities, especially with multinational corporations.
6.Media and Entertainment:
- Working in marketing and promotions within media houses, television networks, film studios, and also entertainment companies.
- Teaching marketing at the university level after gaining substantial industry experience.
8.Non-Profit and Government Sectors:
- NGOs and government agencies also require marketing professionals to promote their causes and initiatives.
- An MBA in Marketing often paves the way for leadership roles within organizations because of the strategic and managerial skills develop during the program.
- Continuous Learning: Marketing is a field that constantly evolves, especially in the digital space. Therefore, Continuous learning and staying up to date with the latest trends and technologies are crucial.
- Networking: Building a professional network is essential. Engage with industry professionals, attend conferences, and participate in online forums and discussions related to marketing. Hence helps in building business network.
Types of MBA Marketing Study Options
There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in Marketing Options Available.
Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.
Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.
Duration: 2 Years.
Fee Structure: Rs 2.0 Lacs – 18 Lacs.
Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and education as a result.
Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
Duration: 2-3 Years.
Fee Structure: Rs 2.5 Lacs – 8 Lacs.
Executive MBA (EMBA)
Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and case studies.
Eligibility: Graduate with Basically Minimum 2-3 years work experience.
Duration: 1-2 Years.
Fee Structure: Rs 3.5 Lacs – 10 Lacs.
Distance Learning MBA
Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
Duration: 2-3 Years.
Fee Structure: Rs 1.0 Lacs – 3.0 Lacs
Dual MBA Programs
Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and can provide a broader skill set along with Practical Exposure.
Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
Duration: 2 Years.
Fee Structure: Rs 10. Lacs – 30 Lacs.
Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
Eligibility: Graduate basically from Any Recognize University.
Duration: Minimum 2 years, Maximum 4 years from the date of registration.
Fee Structure: Rs 1.0 Lacs – 2.5 Lacs
Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and may have limited breaks between terms.
Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
Duration: 1 year.
Fee Structure: Rs 2.0 Lacs – 8 Lacs.
MBA Marketing Eligibility in India
The following are the basic eligibility criteria for Securing admissions to the MBA Marketing course are:
- Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
- Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. The specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.
- CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA Marketing.
- Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. The minimum percentile/score varies by institution and can be different for each category of students also (General, SC/ST/OBC, etc.).
Work Experience (Varies):
- Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.
- Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.
Personal Interview and Group Discussion:
- Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.
Statement of Purpose (SOP) or Essays:
SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.
List of Top MBA Colleges in India for MBA Marketing
India is home to several prestigious MBA colleges that offer specialize programs in marketing. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their marketing programs:
- Indian Institute of Management Ahmedabad (IIMA) – Ahmedabad
- Indian Institute of Management Bangalore (IIMB) – Bangalore
- Indian Institute of Management Calcutta (IIMC) – Kolkata
- XLRI – Xavier School of Management – Jamshedpur
- Indian School of Business (ISB) – Hyderabad and Mohali
- SP Jain Institute of Management and Research (SPJIMR) – Mumbai
- Indian Institute of Management Lucknow (IIML) – Lucknow
- Indian Institute of Management Indore (IIMI) – Indore
- Faculty of Management Studies (FMS), University of Delhi – Delhi
- Symbiosis Institute of Business Management (SIBM) – Pune
- Jamnalal Bajaj Institute of Management Studies (JBIMS) – Mumbai
- Management Development Institute (MDI) – Gurgaon
- Indian Institute of Management Mumbai (IIMB)- Mumbai
- Xavier Institute of Management Bhubaneswar (XIMB) – Bhubaneswar
- Shailesh J. Mehta School of Management (SJMSOM), IIT Bombay – Mumbai
- Tata Institute of Social Sciences (TISS) – Mumbai
- International Management Institute (IMI) – Delhi
- Narsee Monjee Institute of Management Studies (NMIMS) – Mumbai
- Institute of Management Technology (IMT) – Ghaziabad
- K.J. Somaiya Institute of Management Studies and Research – Mumbai
MBA Marketing Entrance Exams
In India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in Marketing. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:
National Level MBA Entrance Exams:
- Common Admission Test (CAT):
- Conducted by: Indian Institutes of Management (IIMs).
- CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
- Management Aptitude Test (MAT):
- Conducted by: All India Management Association (AIMA).
- MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
- Xavier Aptitude Test (XAT):
- Conducted by: XLRI Xavier School of Management, Jamshedpur.
- XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
- Common Management Admission Test (CMAT):
- Conducted basically by: National Testing Agency (NTA).
- CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
- Graduate Management Admission Test (GMAT)
- Conducted by: Graduate Management Aptitude Council (GMAC).
- In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
- Common University Entrance Test (CUET)
- Conducted by: National Testing Agency (NTA).
- The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
- Narsee Monjee Management Aptitude Test (NMAT)
- Conducted basically by: Graduate Management Aptitude Council (GMAC).
- NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.
State-Level MBA Entrance Exams:
- MAH CET (Maharashtra Common Entrance Test):
- Conducted basically by: State Common Entrance Test Cell, Maharashtra.
- MAH CET is the entrance exam for various management institutes in Maharashtra.
- TANCET (Tamil Nadu Common Entrance Test):
- Conducted basically by: Anna University, Tamil Nadu.
- TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
- APICET (Andhra Pradesh Integrated Common Entrance Test):
- Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
- APICET is for admission into MBA programs in Andhra Pradesh.
- KMAT (Karnataka Management Aptitude Test):
- Conducted by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
- KMAT is accepted by more than 169 B-schools across Karnataka.
- OJEE MBA (Odisha Joint Entrance Examination for MBA):
- Conducted basically by: Odisha State Government.
- OJEE MBA is the entrance exam for MBA programs in Odisha.
- UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
- Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
- UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.
Job Profiles in MBA Marketing
Pursuing an MBA in Marketing opens up a wide array of job opportunities in various sectors. Following are some common job profiles available to MBA Marketing graduates:
- Responsibilities: Planning and executing marketing strategies, overseeing marketing campaigns, analyzing market trends, identifying target audiences, and also managing marketing budgets.
2. Brand Manager:
- Responsibilities: Building and managing brand identity, conducting market research, developing brand strategies, and also ensuring brand consistency across all marketing channels.
3. Product Manager:
- Responsibilities: Managing the entire lifecycle of a product, from development to marketing, conducting market research, setting product pricing, and also collaborating with various teams for product launches.
4. Market Research Analyst:
- Responsibilities: Collecting and analyzing data on consumer preferences and market trends, interpreting findings, and therefore providing actionable insights to guide marketing strategies.
5. Digital Marketing Manager:
- Responsibilities: Overseeing online marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing. Hence Analyzing digital marketing campaigns and optimizing strategies for online platforms.
6. Advertising Manager:
- Responsibilities: Planning and executing advertising campaigns, coordinating with creative agencies, media planning and buying, and therefore analyzing the effectiveness of advertising initiatives.
7. Sales Manager/Director:
- Responsibilities: Leading sales teams, setting sales goals, developing sales strategies, analyzing sales data, and hence building relationships with clients and partners.
8. Public Relations (PR) Manager:
- Responsibilities: Managing the public image of a company or organization, developing PR strategies, handling media relations, crisis management, and also organizing events to promote a positive public perception.
9. Social Media Manager:
- Responsibilities: Creating and managing social media content, engaging with followers, monitoring social media trends, and therefore analyzing social media metrics to enhance brand visibility and engagement.
10. Content Marketing Manager:
- Responsibilities: Developing and implementing content marketing strategies, creating engaging and informative content, managing content distribution channels, and hence measuring content performance.
11. Retail Manager:
- Responsibilities: Overseeing retail operations, managing store staff, optimizing product displays, analyzing customer behavior, and therefore implementing marketing strategies to drive sales.
12. Marketing Consultant:
- Responsibilities: Working as an independent consultant or for consulting firms, providing expert advice to businesses on marketing strategies, market analysis, and also competitive positioning.
13. E-commerce Manager:
- Responsibilities: Managing online store operations, optimizing product listings, overseeing digital marketing efforts, analyzing online customer behavior, and hence implementing strategies to increase online sales.
14. Event Manager:
- Responsibilities: Planning and organizing events, conferences, and promotional activities, coordinating logistics, managing budgets, and ensuring successful event outcomes altogether.
Potential Profiles in MBA Marketing in India
The salary potential in marketing in India can vary significantly on factors such as experience, skills, education, industry, location, and the specific role within the marketing field. The average salary package is determined by the abilities you have acquired during your MBA study and performance in Interview.
Entry-Level Positions/ Marketing Coordinator/Assistant :
Fresh MBA graduates in Marketing often start their careers in roles such as Marketing Analysts, Market Research Analysts, or Product Managers.
Mid-Level Positions/Manager :
Specifically with 3-5 years of experience. MBA graduates in Marketing can move into mid-level roles like Brand Managers, Marketing Managers, or Product Development Managers.
Senior-Level Positions Marketing Director/Chief Marketing Officer (CMO) :
Professionals with over 5 years of experience and also with proven track record may secure senior-level roles such as Marketing Directors, Chief Marketing Officers (CMOs), or Head of Marketing.
It’s essential to keep in mind that salary figures can vary considerably based on individual circumstances and the state of the job market.
MBA Marketing salary in India per month
The salary for MBA in Marketing professionals in India can vary widely based on factors such as experience, location, industry, company size, and specific role within the marketing field. Salaries can also vary based on whether the position is in a metro city with a higher cost of living or in a smaller town or region. Following are approximate monthly salary ranges for MBA in Marketing professionals in India:
|Level Positions (years of experience)||Profiles||Monthly Salary|
|Entry-Level Positions (0-2 years of experience)||Coordinator/Assistant|
Market Research Analyst
|₹30,000 to ₹50,000 per month or More|
|Mid-Level Positions (2-5 years of experience)||Manager|
|₹50,000 to ₹1,00,000 per month or More|
|Senior-Level Positions (5+ years of experience)||Head|
Chief Officer (CO)
|₹1,50,000 to ₹6,50,000 per month or more (and potentially significantly higher in top-tier companies)|
|Top-Level (10+ years of experience, including leadership roles)||Director|
|₹2,00,000 to ₹15,00,000 per month (or more, depending on the industry and company)|
Major Recruiters of Marketing
MBA graduates in Marketing in India have a wide range of career opportunities across various industries. Following are some major recruiters for MBA graduates in Marketing in India.
- Consumer Goods and FMCG Companies: Fast-Moving Consumer Goods (FMCG) companies like Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), Nestlé, ITC, and Colgate-Palmolive often hire marketing professionals for roles in brand management, product management, and market research.
- E-commerce and Technology Firms: Leading e-commerce companies such as Amazon, Flipkart, and Snapdeal are major recruiters of marketing professionals, particularly for roles in digital marketing, e-commerce strategy, and product marketing.
- Telecommunications Companies: Telecom giants like Reliance Jio, Bharti Airtel, and Vodafone Idea hire marketing professionals to drive customer acquisition, brand promotion, and also product launches.
- Financial Services and Banking: Banks and financial institutions, including HDFC Bank, ICICI Bank, and Axis Bank, also hire marketing specialists for roles in retail banking, credit cards, and wealth management.
- Automobile Industry: Companies like Maruti Suzuki, Tata Motors, and Hyundai Motor India also recruit marketing professionals for product marketing, market research, and branding positions.
- IT and Software Companies: Tech firms like Infosys, TCS, and Wipro also hire marketing experts to promote their IT services and products, manage digital marketing strategies, and also build client relationships.
Following are the Core Subject usually taught in marketing- Management Concepts, Business Marketing, Marketing Research, Sales Management, Consumer Behavior, E-Commerce, Strategic Brand Management, Accounting for Marketing Managers, Advertising and Sales Promotion.
No, Not at all. MBA in marketing when taught with proper practical teachings, through guest speaker and timely industrial Visit for better understanding. Thus makes it easiest Specialization to Study.
No, Since MBA in marketing is always in trend and every company requires it, therefore there are always many opening at different levels of profiles for Marketing.
Yes, MBA in marketing is evergreen field, so the openings are always there and very good field for long run.