MBA Rural and Urban Management

An MBA in Rural and Urban Management in India is a specialized management program designed to equip students with the skills and knowledge needed to work in the dynamic and complex field of rural and urban development. This program focuses on understanding the unique challenges and opportunities associated with managing and improving the quality of life in both rural and urban areas of India.

Rural Development: This aspect of the program focuses on issues related to rural India, such as agriculture, rural infrastructure, livelihood generation, healthcare, education, and poverty alleviation. Students learn strategies for sustainable development and community empowerment in rural areas.

Urban Management: The urban management component addresses challenges faced by urban areas, including urban planning, infrastructure development, housing, transportation, environmental sustainability, and governance. Students gain insights into urban policy, urban economics, and urbanization trends.

MBA Rural and Urban Management in India

MBA Rural and Urban Management
Table of Contents

    Scope in MBA Rural and Urban Management

    Pursuing an MBA in Rural and Urban Management in India can offer various career opportunities, especially considering the diverse and evolving economic landscape of the country. Following an overview of the scope and potential career paths in this field:

    1. Government Sector:

    • Urban Development Authorities: Work in organizations like Development Authorities, Municipal Corporations, and Town Planning Departments.
    • Rural Development Agencies: Employment in bodies like National Rural Livelihood Mission (NRLM) and Rural Development Ministry.
    • Policy Making: Contribute to policy formulation in areas of urban and rural development.

    2. Private Sector:

    • Real Estate Firms: Work in real estate companies focusing on urban development projects.
    • Consulting Firms: Join management consulting firms specializing in urban and rural development strategies.
    • Infrastructure Companies: Employment in companies involved in infrastructure development such as roads, bridges, and utilities.
    • CSR Wings of Corporates: Many corporate firms have CSR initiatives focusing on rural development projects.

    3. Non-Governmental Organizations (NGOs):

    • Rural NGOs: NGOs working in rural areas often hire professionals with expertise in rural management.
    • Urban NGOs: NGOs focusing on urban issues such as housing, sanitation, and education.

    4. Entrepreneurship:

    • Start-ups: Entrepreneurs can establish ventures focusing on urban or rural solutions, leveraging their management skills.
    • Social Enterprises: Launch social enterprises addressing issues like agricultural development, healthcare, or education in rural areas.

    5. Academia and Research:

    • Research Institutes: Contribute to research in the field of rural and urban development.
    • Academic Institutions: Teach and mentor students in institutions offering courses related to rural and urban management.

    6. International Organizations:

    • United Nations: Work with organizations like UNDP or UN-Habitat on international projects related to urban and rural development.
    • World Bank: Contribute to World Bank projects focusing on urban and rural development in India.

    Available Modes to Study MBA Rural and Urban Management

    There are several modes to Study MBA for an Aspiring Candidate. The Following are the Types of MBA in Rural and Urban Management Options Available.

    Full-Time MBA

    Features: Full-time MBA programs are intensive and immersive, hence providing a comprehensive curriculum. Students attend classes on campus, participate in group projects, and often have access to internships also. This mode is suitable for individuals looking for a traditional MBA experience basically without the constraints of a job.

    Eligibility: 50% marks in graduation basically from Recognize University along with valid Entrance Exam.

    Duration: 2 Years.

    Fee Structure: Rs 2.0 Lacs – 18 Lacs.

    Part-Time MBA

    Features: Part-time MBA programs are for working professionals. Classes are often scheduled during the evenings or on weekends, allowing students to continue working while pursuing their Masters degree. This mode is ideal for those who want to balance work, life, and education as a result.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience.
    Duration: 2-3 Years.
    Fee Structure: Rs 2.5 Lacs – 8 Lacs.

    Executive MBA (EMBA)

    Features: EMBA programs are tailored particularly for experienced professionals, usually with a minimum number of years of work experience (varies by program). Classes are usually on weekends or in intensive modules, allowing executives to continue their careers while enhancing their leadership and managerial skills. EMBA programs often emphasize real-world applications and case studies.
    Eligibility: Graduate with Basically Minimum 2-3 years work experience.
     1-2 Years.
    Fee Structure:
     Rs 3.5 Lacs – 10 Lacs.

    Distance Learning MBA

    Features: Distance learning MBA programs are basically off campus Studies. Hence provide course materials to students, who study independently. All Communication with instructors and peers is primarily through mail, email, or online forums. Additionally Examinations are conducted at designated centers. Therefore, this mode is suitable for individuals who require complete flexibility and cannot attend regular classes.
    Eligibility: Basically a Graduate from any Discipline from an UGC Approved University.
    Duration: 2-3 Years.
    Fee Structure: Rs 1.0 Lacs – 3.0 Lacs

    Dual MBA Programs

    Features: Dual MBA programs allow students to earn two degrees simultaneously, often in collaboration with international universities. Having Credit transfer facility in 2nd year in choice of University Abroad. Also in different disciplines such as MBA/MS or MBA/MPH or PGDM/MBA. Hence these programs are more specialized and can provide a broader skill set along with Practical Exposure.
    Eligibility: 50% marks in graduation basically from a Recognize University along with valid Entrance Exam.
    Duration: 2 Years.
    Fee Structure: Rs 10. Lacs – 30 Lacs.

    Online MBA

    Features: Online MBA programs are entirely taught over the internet. However, students can access lectures, assignments, and resources remotely, allowing for a flexible study schedule. This mode is suitable for individuals who require the flexibility to study from anywhere, often while working full-time or managing other commitments.
    Eligibility: Graduate basically from Any Recognize University.
    Duration: Minimum 2 years, Maximum 4 years from the date of registration.
    Fee Structure: Rs 1.0 Lacs – 2.5 Lacs

    Accelerated MBA

    Features: Accelerated MBA programs are also known as fast-track or one-year MBA programs. Moreover these programs are highly intensive, condensing the traditional two-year curriculum into a shorter timeframe. Hence. These programs are demanding and require full-time commitment, making them suitable for individuals who want to complete their MBA quickly. Also the students in accelerated MBA programs typically take a heavier course load each semester and may have limited breaks between terms.
    Eligibility: Basically a Graduate along with Minimum 2-3 years work experience
    Duration: 1 year.
    Fee Structure: Rs 2.0 Lacs – 8 Lacs.

    Eligibility for Admission

    The following are the basic eligibility criteria for Securing admissions to the MBA Rural and Urban Management are:

    Educational Qualifications:

    • Bachelor’s Degree: Applicant require to have a bachelor’s degree in any discipline from a recognize university or college from Either India or Abroad.
    • Minimum Percentage: Many institutions require a minimum of 50 percentage or grade point average (GPA)equivalent in the undergraduate degree. Therefore the specific percentage or GPA requirement varies among institutions along with other Cut off Parameters.

    Entrance Exams:

    • CAT/MAT/XAT/CMAT/ATMA/CUET: Most MBA programs in India require candidates to Either take one of the national-level management entrance exams or State level Entrance, National levels such as CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), or CMAT (Common Management Admission Test). State level such as PGCET, MHCET, IPCET. Hence, different institutions may accept different exams, Also most of all Colleges have different Cutoff for Admission in MBA Rural and Urban Management.
    • Minimum Percentile/Score: Basically the Institutions usually have a minimum percentile or score Cut off requirement in these entrance exams for candidates to be eligible for admission. Also the minimum percentile/score varies by institution and can be different for each category of students also (General, SC/ST/OBC, etc.).

    Work Experience (Varies):

    • Some MBA programs may require work experience: While many MBA programs accept fresh graduates, some institutes, especially for executive MBA programs, Therefore require a minimum number of years of work experience, often ranging from 1 to 5 years.

    Reservation Criteria:

    • Indian institutions follow the government’s reservation policy, which includes quotas for different Category Students. Such as Schedule-Castes (SC/ST), Other Backward-Classes (OBC), Economically Weaker Sections (EWS), and also other categories. Although Candidates belonging to these categories Usually have specific relaxations in eligibility criteria also. Minimum 5% Relaxation in Graduation percentage and varied Entrance Exam Cutoff are usually Given depending upon the Institute.

    Personal Interview and Group Discussion:

    • Most of all institutions conduct stringent personal interviews and/or group discussions as part of the selection process. Therefore, the performance in these sessions is often considered while making final admission decisions by the Institute Admission Panel.

    Statement of Purpose (SOP) or Essays:

    SOP or Essays: Many a Times Applicants are often require to write a Statement of Purpose (SOP) or essays. Hence Explaining their motivation for pursuing an MBA, career goals, and why they are interested in the specific MBA program they are applying to.

    List of Top MBA Colleges in India for MBA Rural and Urban Management

    Bharat, is home to several prestigious MBA colleges that offer specialize programs in Rural and Urban Management. However, the ranking of these colleges can vary on different surveys and criteria. so it’s always a good idea to research and consider multiple sources before making a decision. Following are some of the top MBA colleges in India known for their Rural and Urban Management programs:

    1. Barkatullah University, Bhopal
    2. Poddar Business School, Jaipur
    3. Engineering & Management Institute of India, Noida

    Entrance Exam for MBA in Rural and Urban Management

    Accordingly India, several national and state-level MBA entrance exams are conducted for admission to MBA programs, including for MBA in Rural and Urban Management. Therefore these exams are widely accepted by various business schools across the country (India). Following are some of the prominent Mandatory MBA entrance exams in India:

    National Level MBA Entrance Exams:

    1. Common Admission Test (CAT):
      • Conducted by: Indian Institutes of Management (IIMs).
      • CAT is basically one of the most popular and competitive MBA entrance exams in India, accepted by numerous top-tier business schools.
    2. Management Aptitude Test (MAT):
      • Conducted basically by: All India Management Association (AIMA).
      • MAT is conducted four times a year and is also accepted by a wide range of management institutes across India.
    3. Xavier Aptitude Test (XAT):
      • Conducted by: XLRI Xavier School of Management, Jamshedpur.
      • XAT is also accepted by more than 150 B-schools in India and is known for its rigorous examination pattern.
    4. Common Management Admission Test (CMAT):
      • Conducted basically by: National Testing Agency (NTA).
      • CMAT is accepted specifically by AICTE-approved institutions and universities across India. Whereas, MBA institutes of national importance in India does not accept CMAT Scores.
    5. Graduate Management Admission Test (GMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • In India, more than 400+ business schools offering MBA/PGDM accept GMAT results. Subsequently, these include the Most prominent B Schools like the Indian School of Business, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, and the Institute of Management Technology (IMT), among others.
    6. Common University Entrance Test (CUET)
      • Conducted basically by: National Testing Agency (NTA).
      • The CUET exam scores are accepted by around 197 CUET PG participating universities for admission to different postgraduate programs including MBA.
    7. Narsee Monjee Management Aptitude Test (NMAT)
      • Conducted basically by: Graduate Management Aptitude Council (GMAC).
      • NMAT exam results are accepted by some of the leading MBA universities for flagship and specialized programs because it is an independent and reputable exam.

    State-Level MBA Entrance Exams:

    1. MAH CET (Maharashtra Common Entrance Test):
      • Conducted basically by: State Common Entrance Test Cell, Maharashtra.
      • MAH CET is the entrance exam for various management institutes in Maharashtra.
    2. TANCET (Tamil Nadu Common Entrance Test):
      • Conducted basically by: Anna University, Tamil Nadu.
      • TANCET is accepted by several colleges in Tamil Nadu for their MBA programs.
    3. APICET (Andhra Pradesh Integrated Common Entrance Test):
      • Conducted basically by: Sri Krishnadevaraya University, Anantapur, on behalf of Andhra Pradesh State Council of Higher Education (APSCHE).
      • APICET is for admission into MBA programs in Andhra Pradesh.
    4. KMAT (Karnataka Management Aptitude Test):
      • Conducted basically by: Karnataka Private Post Graduate Colleges Association (KPPGCA)
      • KMAT is accepted by more than 169 B-schools across Karnataka.
    5. OJEE MBA (Odisha Joint Entrance Examination for MBA):
      • Conducted basically by: Odisha State Government.
      • OJEE MBA is the entrance exam for MBA programs in Odisha.
    6. UPSEE MBA (Uttar Pradesh State Entrance Examination for MBA):
      • Conducted basically by: Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh
      • UPSEE MBA is for admission to MBA programs in colleges affiliated with AKTU, Lucknow.

    Job Profiles in MBA Rural and Urban Management

    An MBA in Rural and Urban Management in India prepares graduates for a variety of job profiles that focus on addressing the unique challenges and opportunities in rural and urban development. These job profiles often involve working with government agencies, non-governmental organizations (NGOs), consulting firms, and corporations. Following are some common job profiles that graduates in this field can pursue:

    1. Rural Development Manager:

    Rural Development Managers work on projects aimed at improving the living standards of people in rural areas. They focus on areas like agriculture, healthcare, education, and infrastructure development. Their responsibilities include project planning, implementation, monitoring, and evaluation.

    2. Urban Planner:

    Urban Planners are involved in designing and planning urban areas. They work on projects related to city development, infrastructure, transportation, and housing. Urban Planners collaborate with government bodies, architects, and engineers to create sustainable urban spaces.

    3. Social Entrepreneur:

    MBA graduates in Rural and Urban Management can become social entrepreneurs by starting their ventures aimed at addressing social issues. They may establish businesses or non-profit organizations focused on community development, education, healthcare, or environmental sustainability.

    4. Project Manager (Urban and Rural Projects):

    Project Managers oversee various projects related to urban and rural development. They are responsible for project planning, resource allocation, team management, and ensuring that projects are completed within budget and on time.

    5. Rural Marketing Manager:

    Rural Marketing Managers are responsible for creating marketing strategies tailored to rural consumers. They understand the unique needs and preferences of rural markets and develop marketing campaigns to promote products and services in rural areas.

    6. Urban Development Consultant:

    Urban Development Consultants provide expert advice to governments, NGOs, and private companies on urban development projects. They assess existing urban infrastructure, propose improvements, and offer solutions for sustainable urban growth.

    7. Policy Analyst:

    Policy Analysts analyze existing policies related to rural and urban development. They research and evaluate policy effectiveness, propose policy changes, and contribute to the formulation of new policies that address the needs of both rural and urban populations.

    8. Non-Profit Manager:

    Non-Profit Managers work in NGOs and other non-profit organizations focused on rural and urban development. They oversee organizational operations, fundraising efforts, program implementation, and collaborate with stakeholders to achieve the organization’s goals.

    9. Government Officer (Rural and Urban Development Departments):

    MBA graduates can work as officers in government departments related to rural and urban development. They may be involved in policy formulation, project implementation, and monitoring the progress of various development initiatives.

    10. Research Analyst:

    Research Analysts in this field conduct studies and research on topics related to rural and urban development. They analyze data, prepare reports, and provide insights to organizations, government agencies, or research institutions.

    These roles are not exhaustive, and MBA graduates in Rural and Urban Management can explore a wide range of career options based on their interests and expertise. Additionally, there are opportunities in international organizations, consulting firms, and research institutions for professionals with expertise in rural and urban development.

    Salary Potential in MBA Rural and Urban Management in India

    Average package for MBA graduates in Rural and Urban Management in India can vary widely based on factors such as the level of education and experience, the specific industry, the size and reputation of the employing organization, and the location of the job. Following are a general overview of the salary potential in this field:

    Entry-Level Positions Average Package:

    • Rural Development Manager: Entry-level Average package for rural development managers can range from ₹4 to ₹7 lakhs per annum.
    • Urban Planner: Urban planners might earn between ₹3.5 to ₹6 lakhs per annum initially.
    • Social Entrepreneur: Average package for social entrepreneurs can vary significantly, as they often depend on the success of the venture. Some may not draw a salary initially, relying on profits generated by their social enterprise.

    Mid-Level Positions Average Package (3-5 years of experience):

    • Project Manager (Urban and Rural Projects): Project managers with a few years of experience can expect Average package ranging from ₹7 to ₹12 lakhs per annum.
    • Rural Marketing Manager: Mid-level rural marketing managers can earn between ₹6 to ₹10 lakhs per annum.
    • Urban Development Consultant: Experienced consultants can earn between ₹8 to ₹15 lakhs per annum.
    • Policy Analyst: Average package for policy analysts with 3-5 years of experience typically range from ₹6 to ₹12 lakhs per annum.

    Senior-Level Positions Average Package (10+ years of experience):

    • Non-Profit Manager: Senior managers in non-profit organizations can earn Average package upwards of ₹15 lakhs per annum, depending on the organization’s scale and funding.
    • Government Officer (Rural and Urban Development Departments): Senior government officers, especially those in higher administrative positions, can earn significant Average package, often exceeding ₹20 lakhs per annum.
    • Research Analyst: Senior research analysts with significant experience can earn between ₹10 to ₹20 lakhs per annum or more, especially if they are leading research teams or working in renowned research institutions.

    Additionally, professionals with an MBA in Rural and Urban Management often have the opportunity to earn higher Average package by taking on leadership roles, pursuing further education, or gaining specialized certifications related to their field of work. Networking and building a strong professional reputation can also contribute to higher-paying job opportunities in this field.

    Major Recruiters of MBA Rural and Urban Management in India

    MBA graduates in Rural and Urban Management in India can find employment opportunities in a variety of sectors. Following are Some of the major recruiting sectors and companies for individuals with this specialization include:

    1. Government Sector:

    • Ministry of Rural Development: Offers various roles related to rural development policies and projects.
    • Urban Development Authorities: Such as Delhi Development Authority (DDA), Mumbai Metropolitan Region Development Authority (MMRDA), etc., for urban planning and development positions.
    • State Rural Livelihood Missions: Responsible for implementing rural development programs at the state level.

    2. Non-Governmental Organizations (NGOs) and Non-Profit Organizations:

    • PRADAN (Professional Assistance for Development Action): Works in rural areas on issues related to livelihoods, women empowerment, and more.
    • SEWA (Self Employed Women’s Association): Focuses on empowering women in the informal sector, often operating in both urban and rural areas.
    • Aga Khan Rural Support Programme (AKRSP): Implements development programs in rural areas, focusing on various sectors.

    3. Corporate Sector:

    • Infrastructure Companies: Such as Larsen & Toubro, Tata Projects, and Gammon India, which work on urban and rural infrastructure projects.
    • FMCG Companies: Like Hindustan Unilever, ITC, and Dabur, which often require rural marketing professionals.
    • Real Estate Developers: Such as DLF, Godrej Properties, and Brigade Group, for urban development and real estate management roles.
    • Consulting Firms: Like McKinsey, Boston Consulting Group (BCG), and KPMG, which offer consulting services to government and private clients in the urban and rural development sectors.

    4. Research and Academic Institutions:

    • Research Institutes: Such as the National Institute of Rural Development and Panchayati Raj (NIRDPR) and the Indian Council for Research on International Economic Relations (ICRIER) for research positions.
    • Academic Institutions: Universities and colleges offering courses in rural and urban management often hire professionals for teaching and research positions.

    5. Banking and Financial Institutions:

    • National Bank for Agriculture and Rural Development (NABARD): Offers opportunities in rural finance and development.
    • Microfinance Institutions: Like SKS Microfinance (now Bharat Financial Inclusion Limited) and Bandhan Bank, for roles related to microfinance and rural credit.

    6. International Organizations:

    • United Nations Development Programme (UNDP): Offers positions related to rural and urban development projects in India.
    • World Bank: Often funds and supports various development projects in both rural and urban areas, providing opportunities for skilled professionals.

    7. Entrepreneurship and Start-ups:

    • Social Enterprises: Various social enterprises and start-ups are working in the fields of rural and urban development. Entrepreneurs in this sector often create their ventures to address specific social issues.

    When considering a career in MBA Rural and Urban Management, Networking, internships, and industry-relevant certifications can also significantly enhance job prospects.


    What are the major Subjects in MBA Rural and Urban Management ?

    Major Subjects in MBA Rural and Urban Management are like rural marketing, rural finance, urban planning, urban governance, social entrepreneurship, and sustainable development.

    What all includes in teachings of MBA Rural and Urban Management apart from class room teachings

    Regular Fieldwork, internships, and projects in rural and urban areas along with guest lectures, Live projects, Case Studies and other Knowledge imparting Games & Quizzes are part of Practical teachings.

    Does any IIM`s offer MBA Rural and Urban Management Course?

    Yes only IIM Ahmedabad (PGP-FABM), IIM Lucknow (PGP-ABM) offers Agribusiness Management which are a part of Rural Management.

    How is the future scope in MBA Rural and Urban Management?

    Its good and Increasing day by day. It pays off well from Initial phase.


    Start Your MBA Colleges & Exams Discovery With AdmissionMBA’s Extensive Search Filter Options

    Brochure Details

    Get the latest and updated brochures of colleges/universities with detailed information regarding the courses, admission process, fees, and application deadlines.

    Check Detailed Fees

    Detailed information on fees of the college of your choice. Fees related to entrance exams, registration, course fees, scholarship and hostel fees of the colleges.

    Shortlist & Apply

    Step-by-step guide about the application process including admission through online & offline mode, regular updates about application form, dates, fees and many more.


    Latest and detailed information about the scholarships available at colleges along with the information regarding its eligibility and application process.

    Application Deadline

    Regular reminders for upcoming deadlines of examinations and applications. Step-to-step guide to fill application forms, prepare documents & write cover letters/resumes.

    Register Now To Apply